By Michal Reinboth
(head , founder of Compost Records, Drumpoet Community, Derwin Recordings, Angora Steel, Compost Black Label)
„Synch“ becoming the most important keyword at any independent label since the mess of illegal filesharing, accompanied and due to dwindling record sales. Some labels concentrate more and more on so called „synch promo“.
What does this mean, how it works, which options do an indie or even self managed artist
may have? It is a wide wide field, a real jungle, sometimes a nightmare, often frustrating,
a hustle, hard work, a lot of luck, too, but today it is an essential indispensable „thang“ in
independent music industry.
By Michiel Cremers, Head of Music Marketing at MassiveMuisic
In the last decade or so, the Internet has made so many things pretty much obsolete. There’s simply no demand for them anymore. Travel agents, cashier checks, postal offices or any kind of middleman – all memories from a not so distant analogue past, made redundant by the explosive rise of digital. In the music market, it’s the record labels
that have taken a severe beating by today’s unstoppable online developments. The traditional record company business model has proven impossible to maintain in the digital age and with the arrival of social platforms, they’re at risk of losing their purpose in the distribution & promotion chain entirely to an unlikely competitor: consumer
brands. Continue reading
I saw a report from Digital Music News regarding digital music conferences and asking the question, how many do we need?. I think they counted 36 and missed a whole lot of very respected conferences in that count, not to mention, cough cough, The Future Music Forum Barcelona. Continue reading
It’s undeniable that mobile applications have an exciting future. The Smartphone market is growing, so much so that Morgan Stanley estimates the mobile phone, rather than the PC, will be the primary device for accessing the web by 2013. This means that mobile applications are going to be a part of the everyday lives for an ever-growing number of people. Continue reading